How we work
Explore broadly. Build narrowly.
A technology idea is not automatically a business opportunity. Eight stages sit between the two, and most ideas are supposed to die somewhere in the first three.
Something is slow, expensive, fragmented, or out of reach. We write down what it actually is, in the words of the people living with it — not in the words of the solution we already have in mind.
Evidence over assumptions. Execution over endless planning.
Geographic strategy
Africa first. Global by ambition.
Fifty-four countries, and no two of them share the same regulations, infrastructure, or payment rails. Treating “Africa” as a single market is the quickest way to build something that works in exactly one city.
Order of operations
- 01Understand the problem
- 02Validate the opportunity
- 03Build the solution
- 04Understand local requirements
- 05Establish one strong market
- 06Expand to similar markets
- 07Build regional capability
- 08Expand globally
What makes a market worth entering
- Strong problem insight
- Access to real users
- Technical feasibility
- Partnership opportunities
- Regulatory clarity
- A realistic path to deployment
Miss enough of these and the work is a research project, not a product. We would rather know that going in.